Product Level Offer

Below is an example use case of the HERE.io platform for a merchant, brand and consumer.

 

Product:
Z Brand 5.0 Running Shoe

Brand:
Z Brand

Merchant:
StoreCo.com

Consumer:
Joe

 

Step 1: Configure Offer

BRAND AND/OR MERCHANT SET OFFER RULES:
Who. Where. When. How Much. How Often. 

 
  1. Z Brand has allocated $50,000 to incent consumer purchasing of the Z Brand 5.0 Running shoes at StoreCo.com
  2. Consumer Joe can save $20 for purchasing Z Brand 5.0 Running shoes
  3. Rules: Campaign limited to 48 hours; targeting prior purchaser of the Z Brand shoes
 
configure-product-level-offer.jpg

Step 2: Configure Offer

CONSUMER RESERVES OFFER

 
  1. Consumer Joe sees offer online: Buy Z Brand 5.0 Running shoes at StoreCo.com and saves $20
  2. Consumer Joe clicks to “reserve” the offer. $20 has been allocated to Consumer Joe from the $50,00 budget - *See below why reservation matters.
 
reserve-offer.jpg

Step 3: Checkout

CONSUMER PURCHASES ITEM BEFORE OFFER EXPIRES

 
  1. Consumer Joe proceeds to purchase the shoes at checkout
  2. The offer reservation ($20 of reserved funds) are brought into the transaction after total, before tender time as a native currency
 
checkout.jpg

Summary

  • Consumer / Joe: The consumer gets $20 instantly off Z Brand 5.0 Running shoes
  • Merchant / StoreCo: Preserves total bringing tender into the transaction versus a discount
  • Brand / Z Brand: Unprecedented levels of control and visibility of budget

What is Different

  • Brings marketing dollars into the transaction as tender enabling the next generation of consumer incentives

Why It Matters

  • *Reservation is different than a "coupon clip" as it reserves the funds in real-time, with rules - how much, how many and offer expiration
  • Achieve marketing ROI with any offer at any value without the risk of coupon, offer and rebate fraud